After working in online infrastructure management for over 20 years, we at Pipe Ten noticed a concerning trend that there were fewer affordable options were available for off-the-shelf website hosting. Many big-name brands had either been acquired or had just been steadily increasing their prices, taking advantage of their long-term customers who lacked the skills or time to switch providers.
Moreover, we’ve noticed an increasingly prevalent tactic among industry giants offering super low unsustainable introductory rates on their web hosting, swiftly followed by significant price hikes after a short period. Again, this unfairly penalises their less tech-savvy customers, who might not realise how straightforward it is to migrate to another provider.
Observing these developments, we recognised a vital need for a new independent and affordable website hosting platform. We’ve aimed to create a simple solution with a no-nonsense pricing structure that offers the same low rates to both loyal existing customers as well as new customers. This mirrors the approach of our established domain name registration platform, Purely.Domains, so we could address this gap in the web hosting market to fit as an ideal complement to our domain registration services.
Our partnership with a new web hosting control panel provider has allowed us to create a modern hosting platform, freshly built from the ground up which prioritises security and usability. It empowers even novice users to manage their websites and emails effortlessly. Combined with our extensive experience in delivering secure and reliable online infrastructure, this has formed the perfect recipe for a truly disruptive force in the affordable web hosting sector.
Thus, purely.website was born, a complete hosting solution with a clean and clear mission to enable anyone, regardless of their budget, to easily establish a professional and dependable online presence.
With our purely.website platform, customers can host their website and email service for as little as £2 per month. We’ve also integrated our domain registration services, which start from £5 per year, added reseller hosting packages and other complementary tools and services. This comprehensive offering is designed to meet the needs of small businesses, individuals, and organisations, regardless of their budget.
Author: Gavin Kimpton
A founder and CEO/CFO of Pipe Ten, Gavin has been a leader in the digital sector for over 30 years, specialising in website hosting, domain registration, and international site launches. He has navigated evolving internet governance, from new top-level domains to security and compliance. Under his leadership, Pipe Ten became a Nominet-accredited channel partner, reflecting his deep expertise in the digital ecosystem.