The Pipe Ten Brand

Being embedded within such a fast-moving industry for over 20 years, our mission has evolved, but we’ve remained true to our vision and values. Our brand, mission, vision and values allow us to adapt strategies and make informed decisions aligned with our core purpose and long-term objectives.

Our services range from facilitating a professional online presence for small sole traders to cloud architectures that connect the international banking world.

Mission:

Forge agile technical partnerships and accelerate web success

We concentrate on forming partnerships with our customers where we build, deploy and manage their online infrastructure so that they have the time and confidence to focus on the success of their web-connected business.

Vision:

Transform business online

We aim to transform and improve our customer’s business online presence through our services and expertise.

Brand:

The (brackets) in our logo represent the pipe in our name and the cohesion and intention to be a one-stop holistic service.

We can’t quite remember exactly why we originally decided on the name Pipe Ten back in 2002. Some of us say it was because the word “pipe” was commonly used as slang for high-bandwidth Internet connections, we believe that we tried to choose something generic but the true reasoning seems to be lost to time.

Values:

ACCORD = Harmony and agreement

Choosing core values as guiding principles that shape the company’s culture and decision-making processes is essential.

Agility

Embrace flexibility, adaptability, and responsiveness in an ever-changing business landscape, enabling swift decision-making and efficient execution of tasks. Encouraging open-mindedness and a growth mindset to pivot when needed, ensuring the company remains nimble and resilient.

Customer Passion

Unwavering commitment to understanding, anticipating, and exceeding customer expectations by consistently delivering exceptional products, services, and experiences tailored to their unique needs, fostering long-term loyalty and success.

Continual Improvement

The relentless pursuit of progress and excellence through constant learning, adaptation, and enhancement of products, services, and internal processes, driving growth and fostering a culture of innovation and resilience.

Ownership

Taking responsibility and accountability for one’s actions, decisions, and results, empowering colleagues to proactively address challenges, seize opportunities, and drive continuous improvement in the pursuit of the company’s mission.

Relationships Matter

In addition to customers; cultivating and nurturing authentic, meaningful connections with colleagues, partners, and stakeholders, fostering mutual trust, collaboration, and shared success in all business endeavours.

Document, Share and Automate (Efficiency)

Taking responsibility and accountability for one’s actions, decisions, and results, empowering colleagues to proactively address challenges, seize opportunities, and drive continuous improvement in the pursuit of the company’s mission.

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Author: Gavin Kimpton
A founder of Pipe Ten, Gavin has been professionally embedded in the digital sector spanning 3 decades since the original dot com boom of the late nineties. He has extensive experience in the design of many major international website launches and is a seasoned expert in the world website application hosting and domain registration management. Over the past twenty plus years at Pipe Ten Gavin has navigated the ever-evolving landscape of internet governance, witnessing the birth of new top-level domains (TLDs) and the proliferation of security and compliance within the industry. Gavin spearheaded Pipe Ten to be a Nominet accredited channel partner with a profound understanding of the symbiotic relationship between domain names and the broader digital ecosystem.