Fast
Performance That Keeps Users Engaged and Conversions Flowing
In a competitive digital landscape, speed is a true differentiator. Whether you are delivering financial dashboards or e-learning platforms, users expect near-instant response. If you are slow, they leave.
Speed affects user experience, bounce rate, SEO, and conversion. But delivering fast applications is not just about server specifications. It is about understanding how every layer, from browser to backend, works together.
Why Speed Matters
- 1-second delay in page load time can reduce conversions by up to 20% (Portent).
- Google research shows mobile users are 32% more likely to bounce if load time increases from 1 to 3 seconds.
- In March 2025, a major UK retail platform reported a 15% revenue drop after a site performance issue delayed payment confirmations during a peak sales period (Financial Times).
- Major trading platforms have reported outages and slowdowns during periods of market volatility, with users missing time-sensitive trades and compliance checks (Bloomberg).
In sectors like fintech, milliseconds can mean missed trades, failed verifications, or abandoned signups. At Pipe Ten, speed is built in from the start, not added on later.
Pipe Ten’s Approach to Performance
Our WAD framework identifies where and how performance gains can be made. Key services include:
- Content Delivery Networks (CDNs): Distribute assets globally for faster load times
- Object & Page Caching: Reduce backend load and speed up delivery of dynamic and static content
- Image & Asset Optimisation: Automate compression and lazy loading for faster front-end rendering
- Application & Server Profiling: Pinpoint bottlenecks in code, queries, or configuration
- Database Tuning: Indexing, connection pooling, and read/write separation
- Edge Computing: Process requests closer to the user
- HTTP/2 & TLS Optimisation: Reduce handshake and response times
- Autoscaling: Maintain performance under variable traffic
- Monitoring & Benchmarking: Track key performance metrics across all layers
We combine deep infrastructure knowledge with platform experience to ensure your application remains responsive at every touchpoint.
Fast for Fintech
For fintech platforms, performance impacts:
- Form completion and onboarding
- Transaction processing and authorisation
- API responsiveness and third-party integrations
- Trust in data accuracy and timeliness
- Regulatory reporting and audit trails
- Customer retention and satisfaction
We have helped high-assurance platforms optimise across global regions, scale APIs to support thousands of requests per second, and use edge caching to reduce page load from 2 seconds to well under 250ms.
Get Started
Speed does not have to be a trade-off. With the right design, you can be fast, secure, and available.
Start today by booking a FREE Performance Consultation with our technical team or downloading our Web Application Delivery (WAD) Framework to explore our full approach.
Fast is the difference between visitors and customers, and the third step in becoming SAFER.
Author: Carl Heaton
Carl is a founder and CTO/CISO of Pipe Ten and uses his role to drive the company’s vision to transform business online in delivering it’s mission to forge agile technical partnerships that accelerate web success. Carl boasts an illustrious career spanning over two decades, starting as a fledgling web developer in his teens, he swiftly ascended the ranks, honing his skills in architecting secure web application infrastructure. With his finger on the pulse of emerging web technologies, Carl has tracked and influenced the ever changing world of cyber security, internet governance, industry regulations and information security compliance ensuring Pipe Ten successfully achieved and maintain ISO/IEC 27001 certification.